Newsletter

Newsletter is the in-page email signup. Addresses collected here land in Shopify admin > Customers, tagged newsletter and marked as accepting marketing, ready for Shopify Email or any marketing app you connect.

It can go on any template and in the footer group, which ships with one above the footer. It can’t be placed in the header group. For the timed overlay version, see Newsletter popup.

Two presets are available when you add the section: Newsletter, on a plain background, and Newsletter with image, which starts with a background photograph.

Settings

  • Heading. Default: Subscribe to the newsletter.
  • Subheading. Default: Sign up to hear about new arrivals and store news.
  • Social proof text. Shown below the form. Default: Join our community. Leave blank to hide.

Form

  • Submit style. Inline arrow (editorial) (default) or Pill button with visible label. The inline arrow reads as a quiet editorial close; the pill button competes more assertively for attention. Both are accessible and submit identically.
  • Show consent checkbox. Default: on. Required for EU markets under GDPR. Without the checkbox, the form records consent when it’s submitted.
  • Consent text. Inline rich text, and it may contain links. Ships pointing at /policies/privacy-policy. Shown when the consent checkbox is on.

Background

  • Color scheme. Default: scheme-1.
  • Background. None (default) or Image.
  • Image. The background photograph. Shown when Background is set to Image.
  • Overlay opacity. A wash of the color scheme’s background laid over the photograph so the text stays readable. Range: 65% to 90% in 5% steps. Default: 80%. Shown when Background is set to Image.
  • Top padding / Bottom padding. Range: 0 to 300 px in 5 px steps. Default: 80 px each.

Tips

  • Say what the shopper gets. “Sign up” alone converts poorly. Name the thing: early access, a restock note, one email a month.
  • Leave the consent checkbox on if you sell into the EU. It is the difference between recorded consent and assumed consent, and it costs one line of layout.
  • Point the consent text at a real policy. The default link assumes you have a privacy policy published under Shopify admin > Settings > Policies. If you haven’t, the link leads to a missing page.
  • Pick a quiet photograph for the background. The overlay never drops below 65%, so the image reads as texture rather than a picture. Soft, low-detail images work; a busy product shot turns to mud.
  • Pick the submit style by neighborhood. The inline arrow suits a newsletter sitting between two quiet editorial sections; the pill button suits one placed at the end of a busy page where it has to be found.

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