Blog page

The list of articles in a blog, using the Main blog section. It lays the articles out as a grid, a list or a grid led by one large article, can filter by tag, and lets you switch every element of the article card on or off.

Section settings

Color scheme. Default: scheme-1.
Show back link and breadcrumb. A back link and a Home / <blog title> breadcrumb above the heading. The back link returns to the previous page in your store, and the breadcrumb traces the path from the home page. Default: on.

Layout

Heading. Leave blank to use the blog’s own title.
Listing layout. Grid (default), List (one article per row, image beside the text) or Featured first (the newest article spans the whole row, image beside the text, above the grid; first page only).
Number of columns. Range: 2 to 4. Default: 3. Not shown with the List layout.
Show tag filter. A row of links, one per tag used in the blog, plus All. Default: on. It only appears once the blog has tagged articles.
Articles per page. Range: 3 to 24 in steps of 3. Default: 9.
Image ratio. Portrait (3:4) (default), Landscape (4:3) or Square (1:1). Shown when Show featured image is on.

Card elements

Show featured image. Default: on.
Show heading. Default: on.
Show date. Default: on.
Show author. Default: off.
Show reading time. An estimate such as 4 min read, worked out from the length of the article. Default: off.
Show excerpt. Default: on.
Excerpt word count. Range: 10 to 50 in steps of 5. Default: 20. Shown when Show excerpt is on.
Date format. Shown when Show date is on.
- January 1, 2026, in the shopper’s language (default)
- Jan 1, 2026, in the shopper’s language
- 01/01/2026 (day/month/year)
- 01/01/2026 (month/day/year)
- 2026-01-01
The first two write the month name in the language the shopper is browsing in.

Text content

Visible strings you can reword here.

Article count label. Leave blank to show a correctly pluralized count (1 article / 2 articles). Text typed here replaces the count’s wording and can’t pluralize, so blank is usually right.
Read more button text. Default: Read more.
Empty state message. Default: No articles yet.
Previous page text. Default: Previous.
Next page text. Default: Next.
Pagination label. Default: Page.

Spacing

Top padding / Bottom padding. Range: 0 to 300 px in 5 px steps. Default: 110 px each. This is the padding on screens 1920 px and wider; it scales down on smaller screens.

Blocks

App block. Any block offered by an installed app.
Custom Liquid. See Custom Liquid.

Excerpts

The excerpt comes from the article’s own Excerpt field in Shopify admin > Content > Blog posts. When that is empty, the theme takes the opening of the article body and trims it to the word count set above.

Writing a real excerpt is worth the minute: the automatic version starts wherever the article starts, which is often mid-thought.

Tips

Pick a date format and use it everywhere. The article page’s Date block has its own format setting; two different formats across two pages of the same blog look like an error.
Author is off by default because most store blogs are written by the store. Turn it on if you publish guest pieces or if the writer is part of the appeal.
Tag with a small, fixed vocabulary. The tag filter shows every tag you have used, so twenty one-off tags turn it into noise. Four to eight recurring themes make it a real way in.
Featured first rewards a strong lead image. The newest article gets the most space, so it suits blogs where each post has a photograph worth leading with.
Match the image ratio to the blog’s photography. Portrait suits editorial and fashion; landscape suits how-to and product photography.
Nine per page and three columns fill three even rows. Choosing counts that divide by your column count avoids a ragged last row.