Blog page

The Blog page lists all articles in a blog. It uses the blog.json template.

URL

https://yourstore.com/blogs/<blog-handle>

Sections included by default

1. Main blog — The grid of article cards with pagination.

Main blog section

Layout

• Heading — The blog heading.
• Number of columns — Range slider.
• Articles per page — Number of articles to load per page. Pagination loads more.
• Image ratio — Options: Portrait (3:4), Landscape (16:9), Square (1:1).

Card elements

Toggle which fields are shown on each article card.

• Show featured image — Toggle.
• Show title — Toggle.
• Show date — Toggle.
• Show author — Toggle.
• Show excerpt — Toggle.
• Excerpt word count — Cap on excerpt length.
• Date format — Options: January 01, 2026, 01 January 2026, 01/01/2026 (DMY), 01/01/2026 (MDY), 2026-01-01.

Text content

• Article count label — Word used after the article count. Default: articles.
• Read more button text — Default: Read more.
• Empty state message — Shown when the blog has no articles. Default: No articles yet.
• Previous page text — Default: Previous.
• Next page text — Default: Next.
• Pagination label — Default: Page.

Other

• Color scheme — Default: scheme-1.

Sections that can be added

In addition to Main blog, you can add any of these sections:

• Newsletter
• Brand image
• Brand message
• Rich text with image
• FAQ
• Custom Liquid

Tips

• Show the excerpt to give customers a reason to click into a specific article. Without the excerpt, only the title and image carry information.
• Image ratio — Pick Landscape (16:9) for editorial content where the image carries the article. Portrait (3:4) works for fashion editorials.
• Date format — Match the format to your locale. The MDY and DMY formats both render as 01/01/2026 but differ in interpretation; pick the one matching customer expectation.