Article page

The Article page displays a single blog article. It uses the article.json template.

URL

https://yourstore.com/blogs/<blog-handle>/<article-handle>

The Main article section is built from blocks. The default layout includes:

You can add, remove, and reorder these blocks from the theme editor.

Featured image — The article hero image.
- Image width — Options: Constrained (800px), Full width.
- Image ratio — Options: Original, Landscape (16:9), Portrait (3:4).
Title — The article title.
Date — The published date.
- Date format — Options: January 01, 2026, 01 January 2026, 01/01/2026 (DMY), 01/01/2026 (MDY), 2026-01-01.
Author — The article author.
- Author prefix text — Default: By.
Content — The article body HTML.
Tags — The article’s tags.
- Tags label text — Default: Tags.
Separator — A horizontal divider.
Back button — A link back to the blog index.
- Back button text — Default: Go back.
Quote — A pull quote inside the body.
- Quote text — The quote content.
- Source / author — The quote attribution.
Comments — The article’s comments thread (when comments are enabled in Shopify admin > Online Store > Blog posts > Comments).

Comments — Whether the comments block renders depends on the blog’s comment setting. With moderation, comments appear after approval.
Reading time is not built in. If you need it, install a Shopify app or add a Custom Liquid block.
Article-specific Open Graph image — The article’s featured image is automatically used as the social share image when the article is shared.

In addition to Main article, you can add any of these sections:

Featured image width — Full width works for editorial articles with hero photography. Constrained works for instructional or text-heavy articles.
Pull quotes (Quote block) — Use sparingly. One pull quote in a long article gives the reader a breather; multiple feel busy.
Comments — Disable on most stores. Comments require moderation and rarely add value compared to maintenance overhead.