Gift card page

The Gift card page is the page a recipient lands on when they receive a gift card from your store. It displays the gift card amount, code, expiry, and a QR code, and offers an Apple Wallet pass on iOS devices.

This page uses the gift_card.liquid template (Liquid, not JSON). It is intentionally minimal and self-contained — it does not include the storefront header, footer, or navigation panel, so the recipient sees only the gift card itself. As a result, the page is not customizable from the theme editor.

URL

The URL is unique per gift card and is delivered to the recipient by email when the gift card is purchased.

What the page shows

Shop name — Your store name.
Gift card image — The gift card product’s image, when one is set.
Recipient name and message — When the buyer used the gift card recipient form on the product page.
Balance — The current balance, plus the original (initial) value when the card has been partially used.
Code — A copy-to-clipboard ready code that the recipient enters at checkout to redeem.
QR code — A scannable QR code that resolves to the same gift card URL.
Apple Wallet button — On iOS, a button to add the card to Apple Wallet (when the gift card has an pass_url, which Shopify provides automatically).
Expiry information — The expiry date, an “expired” badge if applicable, or “no expiry”.
Print button — Triggers the browser print dialog with print-friendly formatting.
Shop now link — A link back to your storefront.

Sending a gift card

In your Shopify admin, create a gift card product (Products > Add product > Product type: gift card or use the gift card-specific flow).
The gift card product appears on your storefront like any other product.
When buying a gift card, the customer can optionally fill in recipient information (name, message) using the gift card recipient form, which appears when Show recipient information form for gift card products is enabled in the Buy buttons block on the Product page.
After purchase, Shopify automatically emails the recipient with a link to the gift card page.
The recipient redeems the code at checkout.

Tips

Test the flow — Issue a gift card to your own email address and walk through the entire flow: receive email, open page, copy code, redeem at checkout.
Apple Wallet — Only iOS Safari renders the Apple Wallet button as a working link. On other devices the button still appears if a pass URL exists, but tapping it is platform-dependent.
Print — The print stylesheet hides the copy button and reformats the code box for legibility. If you offer physical gift cards, the print button is a quick way for customers to take the page to a printer.
Customize content via Shopify admin — The customer-facing email content (which contains the gift card link) is edited in Shopify admin > Settings > Notifications > Customer notifications > Gift card created.