Page

The Page template renders a Shopify page (created in Shopify admin > Online Store > Pages). It uses the page.json template. Use it for content like About, FAQ, Sustainability, or any other static page.

URL

https://yourstore.com/pages/<page-handle>

Sections included by default

1. Main page — The page body, rendering the title and rich text content from the Shopify admin.
2. Newsletter — Email signup form below the content.

Main page section

• Show back link and breadcrumb — Toggle.
• Color scheme — Default: scheme-1.

The page title and body content come from Shopify admin > Online Store > Pages > [page] > Title and Content.

Sections that can be added

In addition to Main page, you can add any of these sections:

• Newsletter
• Brand image
• Brand message
• Rich text with image
• FAQ
• Featured product
• Customer reviews
• Collection list
• Custom Liquid

Special use: contact page

A separate template, page.contact.json, is used for the contact page. See Contact page.

Alternate templates

If you want a specific page to use a different layout (for example, a long-form sustainability page with a hero banner), you can create an alternate template:

1. In the theme editor, click the page selector dropdown at the top.
2. Choose Pages > Create template.
3. Name your template (for example, sustainability).
4. Customize the sections.
5. In Shopify admin > Online Store > Pages > [page] > Theme template, pick your custom template.

See Shopify Help: Alternate templates.

Tips

• Replace the default newsletter with a more contextual section if the page is about a specific topic (for example, an FAQ section on a help page).
• Use rich text formatting in the Shopify admin to structure your page content. Pave styles headings, lists, and quotes for editorial readability.
• Don’t put long-form copy in a Hero banner. That’s not what hero is designed for. Use the Page content area for body text.